Cabau Lifestyle, creator engine

Ten creators, seven videos each, every week

A first roster for Cabau Lifestyle: women who already use Self-Care Sips, Bloom bottles and Creatine+, filming seven videos each, every week.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

My afternoon sip: Energy Support

Honeydew melon flavor, one sachet, my Bloom Bottle. A taste test and nothing else, no promises about what it does.

Illustrative post

Summary

Creator engine summary
Roster	Ten creators live within six weeks	Creators live by week: 0, 2, 4, 6, 8, 10. Two join each week (Proposed).
Who	Women who already train, cook and sip	Fit with Self-Care Sips, Bloom Water Bottle and Creatine+. No new habits asked of them.
Production	7 videos per creator per week	303 creator videos a month at 10 creators. The volume feeds the hook library (Proposed).
Pay	Three bands, caps from $600 to $1,500	Starter cap $600, Standard cap $1,000, Premium cap $1,500. All Proposed.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only (Proposed).
Compliance	Three literal Cabau lines on the sheet	Creators quote the claims sheet and nothing else. A broken claim voids the bonus.
Category rule	No health-outcome or weight promises	Cabau sells supplements and weight plans. Creators show use and taste, never results.
Goal	$1 per 1,000 views	Target (Proposed). The simulator starts at $5.74, so the first months are about closing that gap.
Report	Monday report, one row per creator	Videos, views, cost per 1,000 views against $1, and the hooks moving into the library.
Decision	Approve two creators and a $15,000 ceiling	Two creators go live in the first week. The ceiling excludes bonuses (Proposed).

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

History

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program to 100M monthly social impressions, with the paid ad engine alongside it. This is the same playbook for Cabau Lifestyle: a creator roster, a hook library, losers killed early. The category is different, and I have not run health and wellness before, so the claims sheet is the brand's own wording.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

92.000+
Reviews on the page
The page reads "Rated with 4.8 /5 from 92.000+ reviews". Creators would be filming products shoppers already rate.
Published
8694
Reviews on one bundle
Self-Care Sips + Bloom Bottle Bundle carries 4.7 from 8694 reviews in its product data. It is the natural first film.
Published
91
Reviews on the giftset
The Self-Care Giftset holds 4.8 from 91 reviews. A smaller product with room for a creator's unboxing to move it.
Published
10%
A first-order offer
The site offers "Get 10% off your first order". Creators can mention it only while it is live on the site.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views, target $1 (Proposed). The simulator starts at $5.74. Every brief, pay decision and format is judged on closing that gap.
One variable per test
A Bloom Cup film changes the first three seconds or the setting, never both. Seven videos per creator per week make clean tests possible.
Losers killed early
A hook that stalls is dropped within the week. Winners go into the hook library and get briefed to the other creators.
Creators quote the sheet
Three literal Cabau lines, nothing paraphrased. Anything about the body, cycle, sleep or weight goes to a question in the claims channel first.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

SofieMon 8:30 AM
Brief: Bloom Water Bottle. Line you can quote: "870 ml capacity: stay hydrated all day long". Variable this week: the first three seconds. Seven videos, please.
Noor: Got it. Desk setup for the first cut, gym bag for the second.
IrisTue 10:15 AM
Can I say Creatine+ boosts my strength in the video?
Sofie: Not until the asterisk note is confirmed. Say it tastes like lemonade, show the pour, stop there.
Report botAppMon 8:00 AM
Weekly report ready: seven videos logged per creator, cost per 1,000 views against the $1 target, three hooks promoted to the library, one format paused.
SofieWed 2:00 PM
Draft back to Noor: the line about melting belly fat has to go. Use the label: "Source of fibre: over 5 grams per serving". Reshoot the opening.
Noor: Fair. Reshooting tonight.
Report botAppFri 6:40 PM
Iris posted a Bloom Cup video that passed 100,000 views on organic only. $50 flat logged. This was her bonus for the month.
SofieThu 9:00 AM
Check: did any video this week break the claims sheet or the category rule? Reply yes or no before noon.
NoorThu 9:20 AM
No. Seven filmed, six posted, one held back for a lighting reshoot. Claims sheet open on my phone for every take.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Gym bag unpack
“Everything in my gym bag, and the lemonade drink.”
Overhead on a bench: unpack item by item, Creatine+ last. One take, natural light, no cuts.
Brief 02
Self-Care Sips taste test
“One sachet, one bottle. Tell me what you taste.”
Tear the sachet, pour into the Bloom Bottle, shake, drink. Say the flavor as it lands.
Brief 03
High protein breakfast
“My high protein meal, made while the kettle boils.”
Kitchen counter, hands only: open the bag, add water, stir, taste. Keep it under one minute.
Brief 04
Belly Support routine
“My afternoon routine, one scoop at a time.”
Scoop, glass, stir, sip. Read only the label line: Source of fibre: over 5 grams per serving.
Brief 05
Desk drawer snack
“What's in my desk drawer? Smart Protein Bars.”
Open the drawer, name the bars, unwrap one, bite on camera. Say the flavor as you taste it.

Every product line in a video comes off the claims sheet word for word, for example “Double-walled stainless steel keeps your drink hot for up to 8 hours and cold for up to 12 hours”, “870 ml capacity: stay hydrated all day long”, “Less than 120 kcal per serving”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Reviewers of the bundle
Self-Care Sips + Bloom Bottle Bundle carries 4.7 from 8694 reviews. Read the buyers who write at length, then ask one by one.
Training and yoga circles
Women who film workouts, mat sessions or jump rope work. They already own the things Bloom Yoga Mat and Jump Rope stand for.
Meal-prep and breakfast cooks
Creators who film oats, shakes and bars. High Protein Oats and Protein Lemonade drop into their routine without a script.
Affiliate or ambassador page
I did not find an affiliate or ambassador page in the pages I read. The first outreach is cold: one message, one product named.

Five filters, fewer each step

1Uses the product
Shows a product they bought or would buy. No shelf props.
2Voice in three seconds
The hook is spoken, not captioned. We watch the first cut.
3Clean claims record
No history of body or health promises on the profile.
4Weekly cadence
Can deliver seven videos per week without quality drop.
5Audience fit
Comments read like Cabau's customers: women training, cooking, sipping.

Part 7 of 15

Who

Gym regular
Films the bag, the shaker and the sip after training. Natural taste reviews.
Likely product: Creatine+
Desk hydration voice
Works from a desk, tracks water in the day. Shows the bottle at 870 ml.
Likely product: Bloom Water Bottle
Meal-prep cook
Cooks high protein meals in quick takes. Pours, stirs, tastes.
Likely product: High Protein Meal
Yoga and mobility teacher
Teaches short sessions and carries her own mat to the studio.
Likely product: Bloom Yoga Mat
Self-care journaler
Plans her week on paper. Journals with stickers and a cup nearby.
Likely product: Bloom Journal
Over-forty routine voice
Speaks from her own routine, never from the ingredient list.
Likely product: Vitality 40+

Left off, every time

Always out: minors, creators who promise weight loss or body results, anyone with a record of medical claims, creators who run down other brands, and anyone who will not use the claims sheet. Category rule: no health-outcome promises, ever.

Part 8 of 15

First twenty

Gym lifters who film their bag and their post-workout drink
Yoga teachers who carry their own mat to class
Meal-prep cooks who film breakfast in short takes
Desk workers who track their water through the day
Runners who show their bottle and their recovery routine
Home-workout creators using a jump rope in small spaces
Women who journal their week and show the pages
Skincare-routine creators who add a collagen step
Smoothie and shake creators who film the pour
Creators who unbox giftsets for friends
Students who film study-day snacks
Over-forty creators who talk routine, not results
Hydration-challenge creators who show the bottle daily
Bag-packing creators who film what goes in the tote
Creators who review bars by flavor, one at a time
Weekend-brunch creators who film oats and pancakes
Creators who film their evening wind-down without claims
Fitness-class regulars who show the studio bag
Creators who compare mug and bottle materials on camera
Mother-and-daughter routine duos who film together

Part 9 of 15

Claims

Approved, word for word

Quoted exactly as the brand publishes it.

“Double-walled stainless steel keeps your drink hot for up to 8 hours and cold for up to 12 hours”
Bloom Cup films, only when the cup is on screen.
“870 ml capacity: stay hydrated all day long”
Bloom Water Bottle desk and gym films.
“Less than 120 kcal per serving”
Protein Milkshake taste tests, said with the product in hand.
“Source of fibre: over 5 grams per serving”
Belly Support routine films, read from the label.
“14 handy sachets for 14 servings of Beauty+Water”
Beauty+Water unboxings where the box is counted on camera.
“4 products to kickstart your self-care journey”
The Self-Care Giftset unboxing.
“Get 10% off your first order”
Only while the offer is live on the site on the day of posting.

Never said

Each one with the reason it stays out.

Melts belly fat
A body outcome. The site only states fibre per serving.
Fixes your cycle
A health outcome. Cycle Support is a product name, not a promise.
Better than any other creatine
A comparison the site never makes.
Guaranteed weight loss
A health outcome. Weight plans are sold, results are never promised.
Safe for everyone, pregnancy included
A safety claim with no source.
Replaces your doctor's advice
Medical advice. Creators show use, taste and routine only.

To confirm with the brand

Held until someone on the brand side signs off.

Boosts your strength & performance*
The asterisk note was not in the text I read. Confirm the footnote before any creator quotes it.
Due to a labeling error, the packaging states 60 capsules. This product contains 30 capsules.
Appears on Mind Support and Berberine+. Confirm the packaging before creators show capsule counts.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
First-time creators, one format tested at a time; they move up once their hooks hold.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Creators who post every week on Cabau-style routines and consistently land the hooks in the brief.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Proven creators who carry a whole product line, like Creatine+ or Self-Care Sips, across formats.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, even if several videos pass 100,000 views.
Per video: $50 flat once a single video passes 100,000 views.
Organic views only. Paid spend on a video never counts toward the bonus.
No bonus on a video that broke the claims sheet or the category rule.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

Read it as a gap: the PLAN gives $5.74 per 1,000 views against a $1.00 target. Closing it needs 4.2% of videos going viral or a median video at 21,711 views.

Program facts

Cabau Lifestyle creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Brief, sheet, hook library
Zero creators live. The claims sheet, the first Bloom Water Bottle brief and the hook library are built. Two creators join each week up to ten, over six weeks.
Month 1
First creators live
Two creators a week go live. Seven videos each per week, one variable per test, losers killed early.
Month 2
All ten live
303 creator videos a month. Pay stays inside the band caps and the first $50 bonuses get checked against the rules.
Month 3
Double down on winners
Hooks and formats with the lowest cost per 1,000 views get the next briefs. Weak creators rotate out.
End of month three
Review against $1
The simulator started at $5.74 per 1,000 views. We review the real number and decide: scale, reshape or stop.
Ceiling
Monthly spending limit
All ten at the top cap, bonuses excluded: $15,000 (Proposed). The base plan sits at $10,000.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Report

Every Monday: one row per creator, videos posted, views, cost per 1,000 views against $1, and the hooks moving into the library. You never have to ask.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Gym bag unpack: videos posted, views, hook that held	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Self-Care Sips taste test: videos posted, views, hook that held	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	High protein breakfast: videos posted, views, hook that held	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Belly Support routine: videos posted, views, claims check passed	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Desk drawer snack: videos posted, views, hook that held	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Exit

From organic to paid

Pick the winner
A video past 100,000 views on organic, or the lowest cost per 1,000 views of the week.
Get written rights
The creator agrees in writing before any spend. The claims sheet applies to the paid version too.
Test as its own ad
Launch as a separate ad, one variable per test, original post untouched.
Scale or kill
Losers killed early. Winners get the next brief and a new variation.

From the video to the checkout

The Self-Care Sips Try-Out Box is marked "Start here" on the site, the natural first-purchase destination.
Product pages carry review counts, like 4.8 from 91 reviews on The Self-Care Giftset.
Free shipping above €50 is on the site; creators mention it only if it is still live.
Get 10% off your first order is the only first-order offer I found.
No retailer or shelf listing was found in the pages I read, so videos point to checkout, not a shelf.

Part 15 of 15

Want to see the first briefs?

Grab a time here

Reviews on the page

Reviews on one bundle

Reviews on the giftset

A first-order offer

One number to protect

One variable per test

Losers killed early

Creators quote the sheet

Gym bag unpack

Self-Care Sips taste test

High protein breakfast

Belly Support routine

Desk drawer snack

Four sources in

Five filters, fewer each step

Gym regular

Desk hydration voice

Meal-prep cook

Yoga and mobility teacher

Self-care journaler

Over-forty routine voice

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Brief, sheet, hook library

First creators live

All ten live

Double down on winners

Review against $1

Monthly spending limit

From organic to paid

From the video to the checkout

Health and wellness: what creators must follow

Claims sheet only

No weight promises

No body outcomes

Confirm asterisk lines

Disclose every video

A broken rule costs the bonus

Want to see the first briefs?